SEARCH ENGINE OPTIMIZATION
(SEO)

Search Engine Optimization (SEO) helps to get organic traffic to a website from free, editorial, or natural search results in search engines. SEO aims to improve the website’s position in Search Engine Results Pages (SERPs). Because of SEO, the website is listed as higher on SERP so more people can reach your website.

SEO stands on three basic pillars:
On-page SEO: This is a process of optimizing a website’s pages for the user friendly where it increases the ranking in search engines and attracts more traffic to the website. It ensures the content on your website is relevant and provides a great experience for users.
Off-page SEO: A set of tasks or techniques that increase the search engine ranking of your website using an off-site activity that improves a website’s ranking on SERP by expanding its reputation and authority outside of the website.
Technical SEO: Improving the backend features and design of a website can boost its search engine ranking and visibility. Completing SEO-related but unrelated content-related tasks on your website.

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