Pay-per-click
(PPC)
Pay-per-click or PPC is a type of internet marketing that includes charging sponsors a fee every time one of their advertisements is clicked. Advertising costs only apply when an ad is clicked. It is practically an approach to both generating organic website traffic and “purchasing” visits to your site.
Types of Paid Advertising to Grow Your Business:-
Paid search ads: Google search results show search advertisements with the term “ads.” Usually, these pay-per-click (PPC) advertisements are located at the top and bottom of the page with search results.
Display ads: PPC advertisements that show up on Google partner websites are called display advertising. They target customers who are interested in your business and include a photo and content.
Social media ads: Sponsored advertisements that show up in users’ feeds on different platforms are often called social media ads.
Remarketing ads: In a pay-per-click campaign, a remarketed advertisement helps re-engage lost customers and gives them the possibility to change their minds.
Google shopping ads: “Google shopping ads” are sponsored links that show products for consumers to browse in a display above search results.
Local service ads: A very unique type of paid advertising that is only available in a few markets is local service advertisements.
Gmail-sponsored ads: Through Gmail-sponsored advertising, you can connect with possible leads right in their inbox. The user’s mailbox has these advertisements at the top.
Instream ads: YouTube videos contain Instream advertisements. Ads of several kinds, such as section or full-screen appear when users watch content on the platform.
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